
Product Marketing Leader · San Francisco

▶ Product Marketing Leader
David
Richards_
Product marketing leader with a track record of building GTM engines from zero, launching flagship products, and writing compelling narratives for complex technical products that move markets.
01Select Experience
Head of Product Marketing · San Francisco
Built the PMM function from scratch — zero to one. Drove 700% YoY ARR growth to $25M by rewriting positioning and relaunching meter.com. Produced 20+ enterprise case studies, converting 500% more inbound pipeline. Achieved Gartner Visionary placement for Enterprise Wired and Wireless LAN in year one. Launched Meter Command, the first enterprise-grade generative AI for networking.
GTM StrategyProduct LaunchesAnalyst RelationsPositioningAI / NaaS
Product Marketing Lead · San Francisco
Led the launch of Creator Studio, a net-new conversational AI developer platform — capturing $1.5M ARR in 3 months (30% of live customers). Presented at Moveworks Live to 4K+ CIOs, VCs, and industry leaders. Improved competitive win rate 42%, representing $2.6M business impact.
Platform MarketingCompetitive IntelEvent MarketingAI Enterprise
Senior Product Marketing Manager · San Francisco
Oversaw 100%+ growth in ARR for data science and AI/ML products. Led cross-functional influence across product, eng, design, and partnerships — managing AutoML, Scripting Tiles, and Jupyter Workbook launches exceeding all OKRs.
Data ScienceAI/ML ProductsCross-functional
Senior Product Manager Intern · Santa Clara
Led API and Integration Strategy for a net-new B2B product. Developed a comprehensive Site Reliability Engineer persona — background, motivations, and operating model — presented to senior product leadership.
Product StrategyPersona ResearchB2B SaaS
Business Strategy Sr. Consultant · San Francisco
Contributed to proposals generating $4M in revenue. Led a team of 6 analysts across 3 projects. Conducted SaaS M&A due diligence — identified and recommended 3 acquisition targets from a 50+ growth-stage company scan.
StrategyMarket ResearchM&A Due DiligenceData Analysis
02Core Skills
Product launches
Positioning & messaging
Go-to-market strategy
Sales enablement
Competitive intelligence
Customer marketing
Analyst relations
Release marketing
03Select Work
Meter Command Launch
Meter Case Study Collection
Gartner Visionary Placement
Creator Studio Launch
Vertical Integration & Product Naming
Digital Marketing Masters Podcast
04Education
Northwestern · Kellogg
MBA + MS Design Innovation · VP of D&I, MMM
2019 – 2021
Duke University · Pratt
Master of Engineering Management
2014 – 2015
USC · Viterbi
BS Biomedical Engineering
2010 – 2014